The Business of Spa

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Welcome to Our World.

If you are here on the Spa Specifics Consulting Site and Blog, then it’s your world too.

We love spa. It’s been our career for decades. We are proud of our success and welcome you to share yours and we’ll gladly share the ups and downs. We hope you find the information we present helpful, sometimes funny and always showing our passion.

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Plan Their Success!

Are you struggling as a leader in Spa Operations, Director of Education, Reception, Owner or Assistant? Or maybe your wearing all the Hats, wouldn’t it be nice to lead the day in confidence instead of fighting the challenges or constantly putting out fires?

Test the platform and dynamics of the business.

So, what does that mean?

If you have to search for the answer, look for the first thing that greets you in the negative today!

Imagine this: first Spa Massage Service Booking of the Day. Of course it is for a New Client to the Spa, who asked for a female massage therapist and your most popular Female Massage Therapist is not on location. She is running late and called a 1min. before the booking.

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Fall is the next Future!

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Don’t fall into the lag lust of waiting for the Holidays for a Press Release, Specials and last minute Holiday Services or wait for late September for October to market the Fall Season. Now is when you get out the Calendar for planning Autumn/Fall and Holiday’s Future. Your clients actually get in Fall Mode when children are off to school.

Fall services are now planned for a transitional Phase 1 for Labor Day Launch and a Full Fall Phase 2 the First Week of October. Get out your calendars and plan accordingly. 

If you gear your calendar up with deadlines and training meetings and create excitement, things will happen and Media will be abundant.

  • Constant branding including 4-6 Press releases per 12 month Calendar,
  • Print design for Post Cards & Display Postings in Multiple Sizes for frames
  • Emails and Website announcements 
  • A Social Media bundling  ready to go

All by Launch day August 28th!   

Frames

How do you display you Counter and Poster Media?

This is my aesthetic pet peeve. Example, when you freshen up your home, which is your personal signature of comfort and safety, do you put your loving pictures in plastic sleeve department store frames? I bet you don’t. So why do Spas and Salons use any kind of holders, they can get free, for their Great Client Talker Media?  Your Spa business display delivers your Brands image and messages.

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