Fall is the next Future!
Don’t fall into the lag lust of waiting for the Holidays for a Press Release, Specials and last minute Holiday Services or wait for late September for October to market the Fall Season. Now is when you get out the Calendar for planning Autumn/Fall and Holiday’s Future. Your clients actually get in Fall Mode when children are off to school.
Fall services are now planned for a transitional Phase 1 for Labor Day Launch and a Full Fall Phase 2 the First Week of October. Get out your calendars and plan accordingly.
If you gear your calendar up with deadlines and training meetings and create excitement, things will happen and Media will be abundant.
- Constant branding including 4-6 Press releases per 12 month Calendar,
- Print design for Post Cards & Display Postings in Multiple Sizes for frames
- Emails and Website announcements
- A Social Media bundling ready to go
All by Launch day August 28th!
How do you display you Counter and Poster Media?
This is my aesthetic pet peeve. Example, when you freshen up your home, which is your personal signature of comfort and safety, do you put your loving pictures in plastic sleeve department store frames? I bet you don’t. So why do Spas and Salons use any kind of holders, they can get free, for their Great Client Talker Media? Your Spa business display delivers your Brands image and messages.
Tangible and Virtual Media
These are items the Client can hold in their hands or read about in their Email or on your website. Design ONE MESSAGE for all THREE pieces of Media. Viola! Keep it simple and direct and open to Client sharing with others…Just for FUN =
“Book & Invite a Friend to Fall Body Chai” & we’ll add …..! Perfect to will get you both going beautifully to the next Car Pool”.
Why does everyone cringe at the thought of writing a Press Release? Four Short Paragraphs, Contacts and send to every magazine editor’s email you can get your hands on. The same great message and boast about your excellence. But don’t panic; email me if you’d like a class on Spa Communications. firstname.lastname@example.org
Now you have the information on an important practice to do every 2 months or quarter of the calendar. Holiday planning starts right after Labor Day in the USA. Importantly if you need help ask for it. A Professional Consultant at Spa Specifics Consulting or one of our Media Communications Class can easily refresh your mind and impact your spa’s Media Branding .
NOTE: You need time to market your brand and if you are bogged down with business challenges, reach out to us for help. You have already invested in your spa; now invest in its future!